Or Flavored Vodka

Branding | Package Design

(OR) Organic is a flavored vodka company in Bend, Oregon, with the tagline “Organic down to the molecules.” Designing their bottle focused on showcasing this concept while connecting with their target audience. With bold flavors like blackberry, blueberry, and coconut, the labels were crafted to be clean, easy to read, and full of personality to appeal to Gen Z.

My Process

As someone new to alcohol branding, I dove into research—exploring store shelves and my family’s liquor cabinet to get a sense of the wide variety of existing designs.

I experimented with ways to represent molecules through typography, imagery, and colors, keeping the style fresh and modern.

The final design balances sustainability with style, creating a bold new look that stands out and feels approachable for younger consumers.