Portland State Intramural Champion Shirts

Typography | Logo Design | Print & Production | Photography

While past shirts were always PSU green, I introduced pink and purple options to stand out. We ordered 200 pink shirts and only 50 purple, sparking excitement on Instagram. Players were eager to compete again for the chance to win the exclusive purple version.

My Process

Budget constraints required a single-color, front-print design for 250 shirts. Since the trophy and Intramural logo hadn’t been featured since 2017, I used a block, sporty font and incorporated the trophy into the ‘O’ of "champion" to maximize negative space. To ensure typographical hierarchy, I placed the PSU clover beneath the text and oriented the trophy in a clean, straight alignment.

The process involved balancing simplicity with visual impact. I explored several typographic and design layouts before settling on a sporty and bold aesthetic that would resonate with the campus community.