Binky Bunny Rescue
Typography | Branding | Page Layout
Binky Bunny Tales is a non-profit rabbit rescue in Washington, where I adopted my rabbits. I rebranded their organization, starting with research and competitor analysis. Based on my findings, I recommended dropping “Tales” for better memorability.
My Process
To reflect the rescue’s mission, I designed simple bunny illustrations with clean lines for scalability and curated a warm, inviting color palette. The word-mark features a customized typeface for added flair and uniqueness.
The final deliverables were tailored to the rescue’s needs, informed by customer reviews and my own adoption experience. Feedback from stakeholders has been overwhelmingly positive, and discussions are underway to implement the rebrand across their materials.
